Callum S Media studies - long road blog

  What is meant by commercial radio? [2] Commercial radio contains adverts to try and make profit from streaming radio stations What is DAB? [1] Digital Audio Broadcasting where stations can share a range of channels via a network frequency Name the app where Have you Heard George’s podcast is available. (1)  BBC Sounds Briefly explain what you understand by a public service broadcaster. [2] A public service broadcaster is a type of broadcast designed to help public use by informing and educating them about a certain topic Briefly explain a main difference between analogue radio ad digital radio. [2] Analogue radio is like live radio where that is the only radio station or only style of the radio station that people have access to and be able to listen to, compared to digital radio which has access to a much wider range of radio stations and networks so people have more choice and more access to different radio stations. Explain how radio programmes are shaped by the organisations that

 Target audience is for younger people to respect their teachers and is also aimed at them due to use of language an London slang words and for older people in the teacher profession. Will engage people of young and black society and the content of the Grenfell story will relate to ethnic minorities as that's who it mostly affected.  Audience are positioned 

https://docs.google.com/document/d/1Srw4HrmKuXo5bokPaQWncwwwQ9HeTzBrggyk_fZCCvQ/edit  Audience targeting George is targeting young people and potential future business owners to try and represent a realistic outlook on the world and how to try and be realistic with future goals. It also presents to respect their teachers as the messages they say are true and should be listened to and understand they all have their own lives and own things going on outside of teaching. He is also targeting adults and how to deal with challenging people and also families of those who were affected by the Grenfell tower disaster Audience appeal Audiences may like this as it may be a message that both older people and younger people use as a way to live their lives and try to educate each other, younger people will be attracted to this more as it shows how the treatment of a teacher can effect them and how after a period of time, they will understand how true the teacher in the first place. BBC Remits Edu

 Charlie Brooker = Creator and Writer of Black Mirror - well known for postmodern media about technology and future. Past success brings in pre sold audiences Channel 4 - Worked with zeppotron and endemol to help create and distribute to numerous locations for season 1  and 2. Channel 4 recognised and realised it would be too financially unviable to fund the show, as Channel 4 is a not for profit company so limited budget Increased production costs - always changing set and cast etc Endemol sold to Netflix for about $40 billion, as they had the bigger budget to create episodes - helping Brooker work on bigger budget and exciting episodes. For series 3 on Netflix - released 6 episodes due to trend in binge watching. Netflix helped commission series 3,4,5 and film bandersnatch. Increased budget allowed to be filmed in more locations (south africa - San Junipero)- numerous visual effects - many song rights - First written show for Netflix - Laid back and Americanised, Charlie Brooker then

 The audience for Georges podcast is: Low income or status which is shown by the relation and content which features more crime and gangs and people who may be vulnerable to potentially enter those types of communities 20-40 age bracket as it is a podcast will be aimed for younger age people due to access and the popularity of listening to podcast is of a younger demographic.  Would either fill working class or living on benefits as people who struggle for money will be most likely to be drawn to the attention of crime.  Male demographic, ethnic minorities  Political views are what may attract this audience as their high class state will have an interest in this, and to be able to know more about society. Because of who George is, it can attract younger audiences that 55 years old to learn more about political views and other important society issues and ideology How does the podcast present unusual perspectives on modern, urban UK life especially for young people? This is presented to

 PSB needs met  - provides education for the public through providing information on relevant topics and things people maybe unaware of -keeps audience engaged by a mix of talking and music, means the episode is always changing and not just following one genre How license fee funds BBC - The number of people who watch BBC programmes or watch shows on their TV means a large number of audiences will pay the TV license fee and the BBC will receive a lot of funding and investment from those who pay for a TV license  - Radio is expensive to be on and as the show is quite talkative base it may not be very popular on the radio and may not fit the demographic of people who listen to the radio. Distribution -The podcast is available on the BBC such as BBC Sounds and also found on George's website.  George the poet - I think the episode is very typical for the BBC as they often have quite factual shows or sources of information so a podcast educating the public on social issues to be aware o

 QUESTIONS The podcast begins with a warning of ‘strong language’. What does this suggest about the content and themes? What does it tell you about the target audience for this show?  This suggests the target audience is for older people to be able to understand and not offend younger audiences. Also shows the episode is for adults and the goal of the episode is to challenge adult situations We then hear some sound effects of children playing in a school which sets up our expectations as an audience. We hear George dropping his nephew off to school. He then introduces himself as ‘George the Poet’ and ‘Uncle George’. What does this signify to his audience?  This suggests that George is a family man and has his interests to his families and people around him benefit. It also shows he cares about the future and what kind of future leading onto children 00:12 – 00:36 – How does this introduction immediately engage audiences?  Introduces himself to the audience and instantly gets them think

 George the poet  1.  1. George was elected to the 2018 National Council of Arts  2. Won multiple podcast awards 3. Turned down an MBE 2.  3. Good poet, bad rapper. On paper George life sounds like hard work, yet his show ouses charisma. Views are very political 4. Family background is from London but includes Ugandan heritage, where his grandmother was a politician and former cabinet minister.  5. George was educated at Queen Elizabeth's school in Barnet and then Kings College in Cambridge studying politics, psychology and sociology.  Podcasts  A series of episodes where people talk about a certain subject or discuss relevant topics Accessible over the internet, on streaming websites such as YouTube and Spotify People can interact with podcasts such as likes, comments, memberships Codes and convention Speech Narrative Sounds  Silence Music Points of view (POV) Monologue Sound design Jingle Foley Intro Outro

 Radio 4 Average audience is 56 years old - showing a more older audience demographic and would make sense due to political and news features and programmes Radio 5 Live Younger audiences of early 20s to late 30s as a higher focus coverage on sport and sporting events and activities