Callum S Media studies - long road blog

  1. The brand identity of the tap company is that their products are very expensive and extremely high quality with a high-end design. They produce top of the range taps for an elegant and impressive look 2. The advert in adbusters gives the impression that the audience are either quite rich in order to be able to buy the product or making a mockery that people will spend a lot on such a small and ordinary product compared to people that dont have access to water 3. The advert challenges the ideology of the magazine as it portrays a high end and luxury brand which is not the theme in the magazine as it mostly highlights poverty however some examples of luxury but shows the sacrifices or stereotypes of how they have been made 4. The juxtaposition of the advert with the climate change advert shows how there are some people who either cannot afford or dont have access to clean water whereas the other advert shows other people can spend loads of money in order to have a design of tap whic

  Adbusters No real formal organisation or theme of the magazine Lack of typography on the pages or if there is then its like one page No flow as one page with a picture will be completely different to the other Varies from one page with a lot of colours to another page with little to no variety of colours Theme of political views in the magazine Uses loads of different languages - Variety and different target audiences It follows other magazines to having a masthead  Lot of ideology of campaigning, whether that's political or over environment/rights No branded advertisements which goes against the title Follows magazine by being very visual and includes the some articles and a contents page In comparison to other magazines, there is very little copy and a lot of gaps where white space is not utilised Mona Lisa with goatee This product works as it makes a mockery of the image and provides humour. Also through the way it conflicts with the original painting as it changes the message

Notes on Hitchcock's treatment of women The Female Point of View in Hitchcock films  Repetition of fear on women's faces Majority of films include a man obsessed with a woman Points of view are predominantly female Something to be controlled or objectified Was good at creating storylines and getting beneath characters feelings Films included women being objectified and victimised and less important.  Includes messages and views that women will be able to relate to such as not mattering Women get haunted by the doubt Brought into horror from women point of view as it was viewed as women had more to fear than men due to abusive, victimised or exploited Liked taking side of underdog and women were often viewed as the underdog in society linking to how they viewed, paid and objectify In the film Psycho, the film has complete female point of view. Woman included is portrayed as both weak and strong as she goes against men in some ways to try and build a new life and fight against wo

  Semiotics - Barthes Through the magazine, it presents that a woman is supposed to be focused and show a strong interest in make-up and the level of beauty on the face. It includes different areas of the face for a woman to focus on and improve on. It gives like tips and techniques as to how the women is expected to be and achieve the looks of the women in the pictures to advertise the products. It has a target audience of women in general, not just one type as it address women who are blond or possess thick eye lashes. The term used of A - level provide the motivation and the expectation of women to try and achieve the top quality beauty that is apparently expected of them through the amount of detail. The headline of 'Are you an A - level beauty?' will ultimately make a reader question themselves which will encourage them to do what the magazine content say in order to become what the headline is asking. This is done as it is almost seen as expected that women do all the thi

 Bell hookes was a social activist, who expressed her feelings through writing about race, feminism and class.      White, upper class men control the media which affects what people see Narrow and simple representation of women CREME PUFF by Max Factor - Women is applying makeup more thoroughly as the man approaches. Represents women apply makeup in order to appease men and for the pleasure of them.  - Women should always apply makeup in case of prepared of a man coming up to them at any point in time - The fact the man has a massive smile shows that women will feel happy as they can make men happy by looking good by putting on a lot of makeup BREEZE - Women have to always be clean as a way to look glamarous for men and show off their bodies - Women have to always be fresh in case the man wants her -