Callum S Media studies - long road blog

  The print magazine industry has seen a massive decline since the development of the internet. Audiences are turning to alternative methods of consumption and new media products online, especially  since the widespread use of smart technology that allows them to interact with products on the  move.  Attitude moved to Stream Publishing in 2016 to develop its digital edition and a website that the publisher said would continue to enjoy the freedom and independence a title with maverick tendencies sometimes needs. What are the main advantages of online magazines for publishers and users? Print Magazine Appeal Tactile quality Pleasure of thumbing through Handbag size and bitesize consumption Easier to share Online Advantages Portability Interactivity Navigable Cheaper Links with other media What impact has digitally convergent technology had on online media products? Increased accessibility: One of the most significant impacts of digitally convergent technology on online media products

 Tide Audience Female - 18-40 year old based on how wide the images are. At the time woman shopping and looking for products. White women due to not much diversity in society - lack of other ethnicities Target audience predominantly American  Choice of characters female aged 18-40 looking beautiful - aspirations to be perfect mothers/housewives. Use words woman very often - clear aiming. Direct like YOU, makes product more attracted to product. Images used appeals and uses intertextual references such as war. Dress codes reflect fashion of 1950s. Cartoon strip help marital state of the target audience - heterosexual relationships with children. Washing machine targets woman and people got more income to be able to buy washing machines - people who aspired to have latest tech. Good housekeeping - magazine - intertextual references opinion leader and respected by woman and the seal of approval helps encourage woman to use the product.  Positive language to make tide seem brilliant - mira

 Representation Stereotypes Created when knowledge is lacking or unattainable and the substitution of thoughts or opinions are implemented This often leads to misjudgement and unfair discrimination towards certain groups In media products, they have the potential to impact the mindset of audiences, often sustaining, perpetuating and creating stereotypes Media products portray the unspoken norms of an ideology Such products appeal to the widest audience - intellectually and globally Representing LGBT media representations of sexuality in Britain are overwhelmingly heterosexual. Gerbner (2002) argues that the media participate in the symbolic annihilation of LGBT by negatively stereotyping them, by rarely portraying them realistically, or by not portraying them at all. Craig (1992) suggests that they are often stereotyped as having amusing or negative psychological and social characteristics.  -Campness - the camp persona reinforces negative views of gay sexuality by being somewhere in b

 Attitude webzine This is a gay lifestyle site and a companion to the magazine of the same name. You will need to compare this to Zoella, with particular emphasis on appealing to a specialised audience.  Zoella = Mainstream Attitude = Niche As with Zoella expected to analyse following -Links to other content (audio-visual material - YouTube) Interactive links, including social and participatory media The design of the home page Representation Industry context and target audience Media language on the website  Main point of websites is they can be deconstructed like any other media form - the basic principles of print media (magazines and newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions The tabloid is the closest of traditional media that compares with the look and design of a website including a: Simplistic and minimalistic layout - boxes, vertical columns no more than 60 characters

 Design and layout of the website notes  Categorised into sections (news, culture), gives readers and the audience a specific area to go to based on their interests and helps the website to meet the needs of multiple demographics of audiences and interests When scrolling, it always keeps a next read at the top, to try and encourage readers to read more and other articles to keep them engaged with the website Space at the bottom showing the different sections of Attitude, the legal side of the website, links to the websites social medias and options for subscription (which is also at the top - to try and encourage subscribers) Trending news on the first screen - product placement to try and catch the eye of readers to find out what's currently going on to encourage them to read it as it is viewed as most popular, Bold title with no caps lock, the link to very basic black and white colours for the writing and only using bold creates an identity for the website and makes it seem more

 Prosumer A prosumer is a person who consumes and produces a product In the 1980 book, the third wave, futurologist Alvin Toffler coined the term 'prosumer' when he predicted that the role of producers and consumers would begin to blur and merge People have moved from being CONsumers to PROsumers with far more influence than ever before No longer are businesses completely in control of their products, brands and messages. Today, consumers are in control. The leaders of the shift are the members of the social web - bloggers, vloggers, social networking participants, etc who spread messages, influence people around the world, and drive demand. Prosumers like Zoe Sugg can control all stages of the production process helping to make online media a specialised industry (vertical integration)  How has the internet impacted on media industries? Disrupted the power structures that traditionally operate within the media (Curran and Seaton - socially diverse pattern of ownership) However