Callum S Media studies - long road blog

 1. The images suggest that Boris' response to covid was bad and put peoples lives in danger, which is suggested by a person on a treatment bed looking lifeless and the nurses all around them with some wearing limited PPE whilst a life is potentially under threat. Also the picture of him drinking gives the impression he doesn't have a lot or any empathy for people in that position. 2. 'Stain on our great country', 'a man with no shame', 'the PM took us all for fools', 'he held your sacrifice in contempt', 'he insulted your intelligence'.  This language is very direct to the point and very specific in its working to describe the PM, clearly trying to get the point across and target the PM. Uses words to help appeal and connect to the public and makes them see how labour have felt the same as the public and can relate to what they have gone through, condemning how Britain can have such a selfish leader. The extract also shows that Boris wil

 Regulation in the UK/Europe/Globally PEGI System (Pan European Game Information Overseen by the video standards council Enforced by laws Ratings : 3,7,12,16,18 BBFC has some responsibilities as well (pornographic content and 'cut scenes' but definition is vague Many other countries 'regulations' are recommended only Apps stores can have their own rating system Easy to circumvent ratings (as we know.. 2 only 5 parents will follow them PEGI only applies to game purchased in a store Assassins Creed Valhalla and Liberation were both rated 18. 

 Pen Portrait Gender: Male Ethnicity: White Age: 18-30 Socio Economic: C2 or E Personal identification Liberation - People who play this game will be able to potentially relate to the woman who is the main character on the front cover. That violence and aggressive sides can also be for woman audiences too Valhalla - Modify the character to be more like you. Helps make it personal Education  Liberation - Shows and presents conflict in the french and indian war, specifically the french louisiana.  Valhalla - Shows and educates people on the invasion and opinion on vikings and what they did.  Entertainment Liberation - Get to climb buildings and pretend to be an assassin and complete challenges  Valhalla - By being able to pilot a ship and pretend to be a viking and invade a country to kill people Social Interaction  Liberation - Talk to people about the game and make it become a conversation topic and talking point Valhalla -  Theory  The idea that the media can implant ideas in the mind

follows the classic storyline- in one advert is controls instead of gameplay so shows players what to expect when playing marketed at a commuting audience, in one advert it is set on a train, and we see the character you play as kill a man, then we see someone plying the game, therefore targeting at an audience who want to play while in public (partially due to PS vita, and the hand held qualities from that but using this to help market the game.) used more social media to promote liberation, including Facebook (earning 2 million more followers on such.) Convergence - worked with cinemas in the UK to create the advert for Rise, which was released along side Liberation. Gets a more mainstream advertisement as more people likely to see it and want to play if there is a film based on it to educate them about what the game includes this live action element was introduced to liberation as well, with an advert being shot on a train (one of the target audiences) with the playable character wa