Callum S Media studies - long road blog

  Fashion shows that people who have high incomes to buy the clothes which will be presented and produced by the brand and also talks about Ibiza which is a place that the socio economic target group may be able to go on holiday to there.  Lack of emotion in the content and the inclusion of factual information and quotes make it appeal more to a male audience and relate more to what they will read and be interested in.  does this update

  The print magazine industry has seen a massive decline since the development of the internet. Audiences are turning to alternative methods of consumption and new media products online, especially  since the widespread use of smart technology that allows them to interact with products on the  move.  Attitude moved to Stream Publishing in 2016 to develop its digital edition and a website that the publisher said would continue to enjoy the freedom and independence a title with maverick tendencies sometimes needs. What are the main advantages of online magazines for publishers and users? Print Magazine Appeal Tactile quality Pleasure of thumbing through Handbag size and bitesize consumption Easier to share Online Advantages Portability Interactivity Navigable Cheaper Links with other media What impact has digitally convergent technology had on online media products? Increased accessibility: One of the most significant impacts of digitally convergent technology on online media products

 Tide Audience Female - 18-40 year old based on how wide the images are. At the time woman shopping and looking for products. White women due to not much diversity in society - lack of other ethnicities Target audience predominantly American  Choice of characters female aged 18-40 looking beautiful - aspirations to be perfect mothers/housewives. Use words woman very often - clear aiming. Direct like YOU, makes product more attracted to product. Images used appeals and uses intertextual references such as war. Dress codes reflect fashion of 1950s. Cartoon strip help marital state of the target audience - heterosexual relationships with children. Washing machine targets woman and people got more income to be able to buy washing machines - people who aspired to have latest tech. Good housekeeping - magazine - intertextual references opinion leader and respected by woman and the seal of approval helps encourage woman to use the product.  Positive language to make tide seem brilliant - mira