Fashion shows that people who have high incomes to buy the clothes which will be presented and produced by the brand and also talks about Ibiza which is a place that the socio economic target group may be able to go on holiday to there.
Lack of emotion in the content and the inclusion of factual information and quotes make it appeal more to a male audience and relate more to what they will read and be interested in.
Radio 4 Average audience is 56 years old - showing a more older audience demographic and would make sense due to political and news features and programmes Radio 5 Live Younger audiences of early 20s to late 30s as a higher focus coverage on sport and sporting events and activities
Attitude webzine This is a gay lifestyle site and a companion to the magazine of the same name. You will need to compare this to Zoella, with particular emphasis on appealing to a specialised audience. Zoella = Mainstream Attitude = Niche As with Zoella expected to analyse following -Links to other content (audio-visual material - YouTube) Interactive links, including social and participatory media The design of the home page Representation Industry context and target audience Media language on the website Main point of websites is they can be deconstructed like any other media form - the basic principles of print media (magazines and newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions The tabloid is the closest of traditional media that compares with the look and design of a website including a: Simplistic and minimalistic layout - boxes, vertical columns no more than ...
Prosumer A prosumer is a person who consumes and produces a product In the 1980 book, the third wave, futurologist Alvin Toffler coined the term 'prosumer' when he predicted that the role of producers and consumers would begin to blur and merge People have moved from being CONsumers to PROsumers with far more influence than ever before No longer are businesses completely in control of their products, brands and messages. Today, consumers are in control. The leaders of the shift are the members of the social web - bloggers, vloggers, social networking participants, etc who spread messages, influence people around the world, and drive demand. Prosumers like Zoe Sugg can control all stages of the production process helping to make online media a specialised industry (vertical integration) How has the internet impacted on media industries? Disrupted the power structures that traditionally operate within the media (Curran and Seaton - socially diverse pattern of ownership) Howeve...
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