Fashion shows that people who have high incomes to buy the clothes which will be presented and produced by the brand and also talks about Ibiza which is a place that the socio economic target group may be able to go on holiday to there.
Lack of emotion in the content and the inclusion of factual information and quotes make it appeal more to a male audience and relate more to what they will read and be interested in.
Some of the comments such as hair and fashion reinforce the stereotype of looking good and fashionable, which is commonly associated with woman and trying to influence people to look a certain way. The fashion is also influencing what people should buy. This gives a sense of fandom as there is a community of people with a similar love and feel for Zoella's video with similar reactions. This gives the impression the target audience is appealed to the content that Zoella posts and that it influences them in everyday life. This helps build a sense of repeat audience and loyal watchers to her videos which helps build her influence, range and reputation One thing that is obvious to see is the amount of positivity for Zoella from the videos and lack of criticism, showing her videos have a positive effect
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