Attitude industry
The print magazine industry has seen a massive decline since the development of the internet. Audiences are turning to alternative methods of consumption and new media products online, especially since the widespread use of smart technology that allows them to interact with products on the move.
Attitude moved to Stream Publishing in 2016 to develop its digital edition and a website that the publisher said would continue to enjoy the freedom and independence a title with maverick tendencies sometimes needs. What are the main advantages of online magazines for publishers and users?
Print Magazine Appeal
Tactile quality
Pleasure of thumbing through
Handbag size and bitesize consumption
Easier to share
Online Advantages
Portability
Interactivity
Navigable
Cheaper
Links with other media
Increased accessibility: One of the most significant impacts of digitally convergent technology on online media products is increased accessibility. With the rise of smartphones, tablets, and other internet-connected devices, people can access online media products from virtually anywhere at any time.
Convergence of content: Digitally convergent technology has enabled the convergence of different types of content into a single platform. For example, news websites now incorporate video, audio, and text content in a single place. This convergence has made it easier for users to access and consume different types of media.
Personalization: Online media products can use data from users' online activities to personalize content, advertising, and recommendations. This personalization can improve the user experience and increase engagement with online media products.
Social media integration: Digitally convergent technology has also facilitated the integration of social media into online media products. This integration has allowed users to share, comment, and engage with content in real-time, which has increased user engagement and social interaction.
Monetization: Digitally convergent technology has opened up new revenue streams for online media products. For example, online media products can now generate revenue from subscription services, pay-per-view, and advertising, among other things.
Overall, digitally convergent technology has had a significant impact on online media products, making them more accessible, engaging, and personalized for users, while also opening up new revenue opportunities for content creators.
What impact has digitally convergent technology had on online media products?
Digitally convergent technology has had a significant impact on online media products. The convergence of different technologies, such as computing, telecommunications, and the internet, has created new possibilities for online media products that were not possible before.
One of the most significant impacts of digitally convergent technology on online media products is the rise of multimedia content. With the convergence of different media technologies, such as audio, video, and graphics, it has become easier to create and distribute multimedia content online. This has led to the proliferation of online media products such as videos, podcasts, interactive infographics, and more.
Another impact of digitally convergent technology on online media products is the emergence of new distribution channels. With the rise of mobile devices and social media platforms, online media products can now reach audiences in new and innovative ways. This has led to the growth of new online media products, such as mobile apps, social media content, and personalized digital experiences.
Digitally convergent technology has also had an impact on the business models of online media products. With the ability to collect and analyze data from online audiences, companies can now offer personalized content and targeted advertising, which has led to new revenue streams for online media products.
In summary, digitally convergent technology has had a significant impact on online media products by enabling the creation of multimedia content, opening up new distribution channels, and creating new business models.
DAVID HESMONDHALGH’S CULTURAL INDUSTRIES
the idea that the largest companies or conglomerates now operate across a number of different cultural industries
the idea that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries.
the idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. through the use of stars, genres, and serials).
New digital technologies have had a huge impact on media regulation, it is more difficult to regulate than traditional mass media forms such as television, radio, newspapers and magazines.
What are the main reasons that it is more difficult to regulate online content?
There are also questions regarding who should be responsible for regulating online content -whether this should be the responsibility of internet service providers (ISPs), the companies who own social media platforms such as Twitter and Facebook, or whether there is a need for wider regulation by independent bodies or national governments.
Adverts - ASA
Editorial content on the website and magazine (including images) - IPSO and their Editors Code of Practice
Range of own policies about regulation
Social Media sites - self regulating
What regulatory issues does Attitude Online fall foul of (if any), and how could the publication cause harm and offense?
Many stereotypical assumptions are made about gay men, including an interest in drag, camp culture, theatre, and young buff men.
Manipulative, clickbait adverts can potentially be scams which can destroy the lives of vulnerable people
Articles may deal with issues such as bullying, mental health and suicide
Highly sexualised images of naked men may make some audiences uncomfortable
The impact of new digital technology on the regulation of media products
The impact of new digital technology on the regulation of media products has been significant in recent years. The rise of digital media has disrupted traditional media industries and created new opportunities for media producers and consumers alike. As a result, governments and regulatory bodies have had to adapt their policies and regulations to keep pace with the changing landscape.
One of the main impacts of digital technology on media regulation has been the increased complexity of the media environment. With the rise of social media, streaming platforms, and user-generated content, it has become much more difficult for regulators to monitor and control the flow of information and content. This has led to debates about the appropriate scope and nature of regulation, with some arguing that existing regulatory frameworks are inadequate and others arguing that new regulations are unnecessary.
Another impact of digital technology on media regulation has been the emergence of new business models and revenue streams. Digital media has made it possible for media producers to reach new audiences and monetize their content in new ways, such as through advertising, subscriptions, and pay-per-view models. This has created new challenges for regulators, who must balance the need to promote innovation and competition with the need to protect consumers and ensure a level playing field for all media producers.
At the same time, digital technology has also created new opportunities for regulators to monitor and enforce existing regulations. For example, digital tools can be used to track the distribution of copyrighted material, detect hate speech and other forms of online abuse, and monitor the accuracy and fairness of news reporting. However, the use of these tools raises questions about privacy and free speech rights, and regulators must strike a balance between effective enforcement and protecting these fundamental rights.
In summary, the impact of new digital technology on the regulation of media products has been both profound and complex. Regulators must grapple with the challenges of regulating an increasingly diverse and dynamic media landscape, while also promoting innovation and protecting the rights of consumers and content producers. As technology continues to evolve, it is likely that these debates will continue and new regulatory approaches will need to be developed to address emerging issues
Livingstone and Lunt's argument that it is functionally impossible to regulate the online media industries as long as there exists a conflict between the desire for unrestrained profit and the ethical need to protect those who are most vulnerable, raises some valid concerns. It is indeed true that profit maximization and ethical considerations are often at odds with each other, and this can make it challenging to regulate online media industries effectively.
To what extent do you agree with this theory of regulation? Make reference to Zoella/Zoe Sugg and Attitude Online to back up your argument.
The case of Zoella/Zoe Sugg provides an example of this conflict. Zoella is a popular YouTuber who has amassed a large following by sharing content related to beauty, fashion, and lifestyle. In 2014, Zoella came under fire for failing to disclose her endorsement deals with brands on her YouTube channel. The lack of transparency regarding these deals was seen as a breach of ethical standards, as it could mislead her young and impressionable audience into believing that her recommendations were unbiased. While Zoella eventually apologized and made changes to her disclosure practices, this incident highlights the challenges of regulating online media industries when profit motives and ethical considerations clash.
Attitude Online, a UK-based gay lifestyle magazine, faced a similar ethical dilemma when it published an article on a prominent gay rights activist that included private information about his sexual health. The article was seen as a violation of the activist's privacy and caused a public outcry, with many calling for the magazine to be held accountable for its actions. In this case, the desire for sensationalism and clicks to generate profits led to a breach of ethical standards and caused harm to an individual.
Overall, it is clear that the conflict between profit maximization and ethical considerations can make it challenging to regulate online media industries effectively. However, this does not necessarily mean that regulation is impossible. Instead, it may require a more nuanced approach that takes into account the complex interplay between profit motives and ethical considerations. For example, regulators may need to focus on improving transparency and disclosure practices, implementing stronger privacy protections, and ensuring that vulnerable groups are not exploited for profit. By doing so, it may be possible to strike a balance between profit and ethics, and to regulate online media industries in a way that protects consumers and promotes responsible behaviour.
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