Zoella videos comments

 Some of the comments such as hair and fashion reinforce the stereotype of looking good and fashionable, which is commonly associated with woman and trying to influence people to look a certain way. The fashion is also influencing what people should buy. 

This gives a sense of fandom as there is a community of people with a similar love and feel for Zoella's video with similar reactions. This gives the impression the target audience is appealed to the content that Zoella posts and that it influences them in everyday life. This helps build a sense of repeat audience and loyal watchers to her videos which helps build her influence, range and reputation

One thing that is obvious to see is the amount of positivity for Zoella from  the videos and lack of criticism, showing her videos have a positive effect

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