The Returned and Audience

No set gender or age due to wide range of characters involved
Relate to theme of loss and grief
Relate to younger people due to having social media accounts
Fans of supernatural genre (zombie) - some were unhappy about how amount of fear was limited
C or above socio economic group due to how complex the narrative is and others may not be able to understand it
15 and above due to time of when shown - more adult audience
Worldwide audience. In French yet subtitles and different audios can be added
People may not like due to stereotypes and lack of diversity

Primary target audience - 15+, fans of supernatural, mainstream
Cross-gender appeal - male audiences identify with Simon, Female may identify with Camille/Adele
Explores may enjoy vicarious thrill of the genre
C4 audience is traditionally ABC1 - may also be attracted by the highbrow kudos of the bubtilted text. Be seemed to be smarter if reading subtitles
Secondary Audience - more alternative/niche audience - younger fans/students - interactive websites and multi-platform reach (social media Twitter and Facebook)
Reformers might like the serious issues 
Alternative audience (explorers) because of the non-linear, surreal narrative structure and lack of closure.

Target - how does product include ideology/themes/messages the target audience can relate to
Reach - How to make it available for people to access
Attract - How media producers create an appeal to audiences to encourage them to consume product (marketing material)

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