Lesson 18/4/23 Riptide Vance Joy

 Riptide - Vance Joy

1. The video released on the April 2013 and received 515 million views on YouTube which also included 3.4 million likes. It is a low cost and independent production due to the lack of experience Riptide had, so didn't have the following and popularity they do after other releases

The themes of the song are ideas of violence, sea, America, women and the dark side with the ideology that its dangerous. All of these themes are repeated numerous times in the music video of Riptide. 

The prominent parts of media language in the video is the mise-en-scene in some sections of the video. This comes when the same image of a women wearing makeup and singing are changed every shot where the make up gets more and more messy and her facial expressions go from happy to scared as a result of her singing the lyrics incorrectly as shown by the subtitles, compared to the correct lyrics that are sung at the time of the scene. There is also a distinct repetition in close ups throughout the video with the odd occasion showing the one person or one action is the most important thing in the shot. Lots of references to films. Representation of women in film

Product Overview

Vance Joy is an Australian singer-songwriter signed to Atlantic records (subsidiary of major label Warner). His music can be categorised as fitting into indie folk-pp genre

Riptide was Vance Joys first single to be released in the USA, following his debut EP, 'God loves you when your dancing' which became a platinum selling single 

The video was directed by Dimitri Basil and Laura Gorun and has nearly 100million views on YouTube.

Economic contexts

• Many bands start off with relatively low budget videos as they build their popularity and appeal
• This can lead to more Avant Garde approaches to videos 
• Videos then arguably then increase in scope and production levels as the band develops (if successful)
• What artists can you think of whose videos have gradually improved due to greater budgets/notoriety over time

KEY TERMS: Avant Garde - new and experimental ideas and methods in art, music or literature

The 2 images show an clear reference to film production. This is done by the writing at the bottom of image 1 which is like the opening or end credits to show the references a film makes. The second image shows people with a filming camera down on the beach which is a reference to that and shooting a film. 

These 3 images represent the idea of how women are treated and all share a link to how women are represented or victimised