21st April 2023 Riptide Conventions, Intertextuality and Genre

 Codes and Conventions of music vids

• narrative
• camera shots/angles (low shot, mid shot)
• Mise-en-scene

Andrew Goodwin

There is a relationship between lyrics and visuals, with the visuals illustrating amplifying or contradicting the lyrics.

There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.

Music videos are often constructed by the link between the visuals and the song plus the artist. 

Relationships are built between these in the video, and the close-ups of the artist gives them the representation and publicity they require.

Voyeurism is used to create the video's attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos

Intertextual references, either to other music videos or to films of TV texts - these provide further gratification and pleasure for the viewers/fans.

These images reference to feature films due to the top left includes the use of a billing block which includes typography at the bottom of the screen which represents the layout that films adopt in the opening showing and on show posters of who or what was involved in making the video. This presents the narrative of the music video as a short film. 

The middle image references western films which will use this setting and distant shots as a feature of those films. Dirty matted clothes, setting of dead trees. Clothes/setting/location - American appeal (first released in the USA

References a horror/thriller film due to symbolic codes of a graveyard and holding a large torch at night, looking concerned face so facial expressions also create clear ideology. Women being dragged away and weapons and scenes of torture

Film References

Relatable to Context - Aiming to 'break' America

Creating a sense of spectacle and interest

Challenging audiences to create a more ambiguous viewing experience

Dependant on Cultural Capital

Out of audience comfort zone

Constructs a sense of identity for the band - Indie, Alternative, diverse in relation to Mainstream

What are the notable differences between the Riptide and the later produced video of Georgia?

• More actors
• Storyline and clear narrative
• Range of camera shots
• Special effects
• More sense of emotion
• No link between lyrics and scenes/images