Against Stereotype toothpaste advert

 


Comments

Post a Comment

Popular posts from this blog

Attitude and media language

 Attitude webzine This is a gay lifestyle site and a companion to the magazine of the same name. You will need to compare this to Zoella, with particular emphasis on appealing to a specialised audience.  Zoella = Mainstream Attitude = Niche As with Zoella expected to analyse following -Links to other content (audio-visual material - YouTube) Interactive links, including social and participatory media The design of the home page Representation Industry context and target audience Media language on the website  Main point of websites is they can be deconstructed like any other media form - the basic principles of print media (magazines and newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions The tabloid is the closest of traditional media that compares with the look and design of a website including a: Simplistic and minimalistic layout - boxes, vertical columns no more than ...
Read more

Zoella industry

Image
 Prosumer A prosumer is a person who consumes and produces a product In the 1980 book, the third wave, futurologist Alvin Toffler coined the term 'prosumer' when he predicted that the role of producers and consumers would begin to blur and merge People have moved from being CONsumers to PROsumers with far more influence than ever before No longer are businesses completely in control of their products, brands and messages. Today, consumers are in control. The leaders of the shift are the members of the social web - bloggers, vloggers, social networking participants, etc who spread messages, influence people around the world, and drive demand. Prosumers like Zoe Sugg can control all stages of the production process helping to make online media a specialised industry (vertical integration)  How has the internet impacted on media industries? Disrupted the power structures that traditionally operate within the media (Curran and Seaton - socially diverse pattern of ownership) Howeve...
Read more

Exam practice

 1. The images suggest that Boris' response to covid was bad and put peoples lives in danger, which is suggested by a person on a treatment bed looking lifeless and the nurses all around them with some wearing limited PPE whilst a life is potentially under threat. Also the picture of him drinking gives the impression he doesn't have a lot or any empathy for people in that position. 2. 'Stain on our great country', 'a man with no shame', 'the PM took us all for fools', 'he held your sacrifice in contempt', 'he insulted your intelligence'.  This language is very direct to the point and very specific in its working to describe the PM, clearly trying to get the point across and target the PM. Uses words to help appeal and connect to the public and makes them see how labour have felt the same as the public and can relate to what they have gone through, condemning how Britain can have such a selfish leader. The extract also shows that Boris wil...
Read more